ABH’s Distinctives: Publishing as Ministry



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ABH Vision Visual

ABH Vision Visual

ABH is a non-profit resource ministry enabling aspiring authors to stock the bookshelves of non-English speaking pastors with biblical resources in their native languages.

Non-Profit Ministry:

  • ABH selects authors with confirmed Christ-like character and ministry effectiveness.
  • ABH publishes books based on validated kingdom contribution, not market potential.
  • ABH promotes recommended biblical resources regardless of publisher.

To Aspiring Authors:

  • Authors own all copyrights.
  • ABH absorbs all costs for cover design, editing, formatting, proof reading, translating and marketing of the author’s first three books.
  • ABH does not take any royalties on sales of the author’s first three books.

To National Pastors:

  • Authors contribute 20% of their royalties to national pastors for their works written in English.
  • Authors contribute 80% of their royalties for translated books.
  • ABH targets strategic language groups that lack biblical resources.

Happy Anniversary

If you wonder if grief exists after remarriage, please take a look at my new wife’s first blog post.

Fran Geiger Joslin

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My heart aches. I feel heaviness. Emptiness. Dread. A dark cloud closing in. The date looms. The day I was supposed to celebrate my twenty-fifth wedding anniversary. April 8, 2014.

Yes, I did. I married again. I am happy. Overwhelmingly blessed by love a second time, though I struggle to make sense of this day that draws nearer. Nearer still. April 8, 2014.

I married my first love on April 8, 1989. It was the most amazing day of my life! I could not imagine anything better. Happier. As I approached the church to dress for the wedding I saw him standing there in the courtyard. God smiled on me and this day it was my turn to say, “I do.” I ran and jumped into his arms. “I get to spend the rest of my life with this man,” I thought.

Ten years and three children later, everything changed…

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Where to Start?


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I transitioned to from a Tribridge employee to an independent subcontractor status on Monday, 2/16/2014, after working with Tribridge for nearly eight years.

Tribridge was literally God’s gift to me as its incredible culture and supportive management enabled me to survive a heart attack, my wife Ann’s two-year battle with cancer, the devastating grief that followed her death, the joy of finding laughter again when I started to date Fran, and the chaos that ensued when we attempted to blend our seven children. You can read a bit of my gratitude on this post.

Thus, yesterday was my first official day spent constructing Authenticity Book House. Though there are hundreds of items on my project plan, one of the first task is to form a non-profit corporation so that my incredible VP of Fundraising, Fran, can begin to raise finances for publishing and salary expenses.

The joy of learning is a fundamental part of my nature, so the first step in the first task is to buy some books and learn. Here’s the three I’m starting with.

How to Form a Nonprofit Corporation
by Anthony Mancuso, Attorney

Starting & Building a Nonprofit: A Practical Guide
by Peri Pakroo

Effective Fundraising for Nonprofits: Real-World Strategies That Work
by Ilona Bray

Time for a Bigger Hard Drive

I use SugarSync to automatically back up the data on my lap, my desktop and my wife’s computer. (I’ll blog about that experience in a future post.)

Nevertheless, I feel the need to have local backups and my existing external hard drive is nearly full. I could clean it off, but I’m pressed for time and afraid to delete things.

I’ve decided to purchase a 1-terrabite drive from Seagate, which costs a surprisingly low $69. The drive comes with software to automatically back up my files. So, between Seagate and SugarSync, I should be in good shape.

I did consider purchasing a 2-terrabite hard drive, but I’m sure 1 terrabite will like be adequate for a few years.

What backup plans do you have in place?

Aspiring Author’s Starter Package – Royalty Schedule



ABH Royalties

ABH will not withhold any royalties[i] for an author’s first three books, but authors will contribute a portion of their royalties to support the ministries of selected national pastors.

Version ABH’s Portion Author’s Portion Gift to Nat’l Pastor








[i] Certain publishing platforms take a percentage of the royalties. For example, Amazon’s KDP pays authors 70% for eBooks priced at $2.99 or more, and 30% for books priced below $2.99. Thus a $3.00 English eBook published via KDP would net the author $1.68 ($3.00 x 70% x 80%) and the national pastor $.42 ($3.00 x 70% x 20%).

Aspiring Author’s Starter Package – Publishing Costs


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ABH Starter Package

ABH will provide the following services at no cost for an aspiring author’s first three books[i]:

Publishing Task


Editing and Proofreading


Formatting for Paperback and eBook Versions


Designing Covers


Translating to non-English Versions


Website, Social Media, Blog and Email Services


Press Releases, Promotions on Various Book Sites, Advertising


Total Cost for Author


[i] After publishing their first three books, authors may choose to: (a) purchase services à la carte for flat fees; or (b) continue to take advantage of all of ABH’s services for 12% of the royalties on those additional books.

Who Cares About a Logo?


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A quick ride on Google provided these resources on logo design. Five Characteristics. From JustCreative.com. Includes a great illustration of how Coke beats Pepsi. It must be true.

  1. Simple
  2. Memorable
  3. Timeless
  4. Versatile
  5. Appropriate

Ten Characteristics. From HalogenDesigns.com.

  1. Simplistic
  2. Self-explanatory
  3. Aesthetic appeal
  4. Suitable
  5. Unique
  6. Customizable
  7. Memorable
  8. Dissimilar
  9. Professionally designed
  10. Registered

Seven Considerations. From Best 10 Logo Designers. Also includes links to their 10 recommended firms. (I wish I had seen this prior to purchasing my package.)

  1. Make it original & notable
  2. Present a message
  3. Avoid clipart
  4. Avoid too many details
  5. Make it future-proof
  6. Stick to one (or two) font-styles
  7. Don’t copycat

Six Benefits. Also from Best 10 Logo Designers.

  1. Projects a good impression
  2. Creates an identity
  3. Establishes a brand
  4. Shows professionalism
  5. Makes the company look larger
  6. Promotes the company’s services

Ten Benefits. Also from HalogenDesigns.com.

  1. Establishes brand
  2. Represents business essence
  3. Shows stability
  4. Provides recognition
  5. Sets business apart
  6. Brings credibility
  7. Builds customer confidence
  8. Assists online presence
  9. Expresses identity
  10. Displays tagline

What articles have you found most helpful? What design companies do you recommend?

Where Were You on That Day?


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Alan Jackson begins his beautiful lament of that tragic day with these words:

Where were you when the world stopped turning that September day Out in the yard with your wife and children Working on some stage in LA? Did you stand there in shock at the site of That black smoke rising against that blue sky? Did you shout out in anger In fear for your neighbor Or did you just sit down and cry?[1]


I was out in the warehouse verifying inventory counts when Diane, my coworker and friend, came over and informed me that two planes had crashed into the World Trade Center Towers. As one prone to focus too much on the task at hand, I made some comment and returned to my counts. After all, how much damage could a couple of small, private planes do to those towers?

I returned to the office area after a bit and saw the staff huddled around a TV. Black smoke rose against the blue sky as both towers were engulfed in flames. As we continued to watch the coverage, we witnessed the towers crumble to the ground. I went into the restroom and wept.

I was again in the warehouse a month later when the human resources manager came out and said that Shirley, the company president, wanted to see me. It’s funny, sometimes, the things that run through our minds. As I walked towards the office area, I happened to recall a sermon from college, in which the pastor challenged us not to always expect the worst in situations. As a result, I entered Shirley’s office with a degree of optimism.

It’s funny how God sometimes chooses to answer our heartfelt prayers. The challenge of balancing family, seminary and a fulltime job had worn me down, so I had been praying during each morning commute for God to work something out.

Shirley had called me into the office to inform me that I was being laid off due to the downturn in the economy. She graciously offered me a choice of severance packages to help provide for my family as I looked for other work. That morning set in motion a series of events that rocked my faith and caused me to wrestle with questions of God’s goodness.

[1] “Where Were You (When the World Stopped Turning)” was recorded by Alan Jackson on his album “Greatest Hits, Vol. 2.”